BPIF Marketing campaigns range from event promotion to retention and renewal campaigns.

The Heart of British Print campaign aimed to engage with people on a more human level to create a sense of personal connection and trust. Simple imagery and bright colours from within the brand guidelines were utilised alongside short and snappy text to ensure the message was accessible and engaging to a wide audience, whilst also being suitable for multiple applications.

Every Step of The Way was a retention campaign to encourage the renewal of membership to the BPIF. In the current climate there are many issues and complications that BPIF members face, such as confusing legislations and taxes. The aim of the campaign was to promote the support and guidance on offer across multiple departments, including Health and Safety, Legal, Environment, HR, Lobbying and more.

Event promotion was created for every event, including Carols for Printers, British Book Design and Production Awards, National Apprenticeship day and Members day. The event campaigns focused on advertising and selling out the events.

These campaigns covered multiple platforms including social medial, email signatures, email communications, print and digital adverts, and website banners.